Que signifie “Black Friday”? Meaning & French Traditions for “Black Friday”

What does “Black Friday” mean and is it popular in France? This article in the form of an easy French English bilingual story takes a closer look at the vocabulary and French traditions for the huge American after Thanksgiving sale called “Black Friday” and the one held on the next Monday called “Cyber Monday”.

1 – What is “Black Friday”?

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“Black Friday” marque le début de la saison des soldes de Noël aux États-Unis. Cela commence le vendredi après Thanksgiving. Les entreprises américaines ont des soldes de un à trois jours avec d’énormes remises (jusqu’à 70 %).

“Black Friday” marks the beginning of the holiday season sales in the United States. This begins the Friday after Thanksgiving. US companies offer one to five days with huge discounts ( up to 70% ).

2 – Why “Black” Friday ?

“To be in the red” veut dire perdre de l’argent, alors que “to be in the black” signifie que votre entreprise fait un bénéfice. Les soldes de “Black Friday” permettent aux entreprises d’espérer terminer l’année avec un profit.

 “To be in the red” means losing money , while “to be in the black” means your business makes a profit . The sales of “Black Friday” gives companies hope to finish the year with a profit.

Une autre explication est que pendant ces soldes, les rues sont “noires de monde”.

Another explanation is that during these sales, street are black with people!

En 2013, environ 141 millions de consommateurs américains ont dépensé plus de 57 milliards de dollars durant Black Friday, avec les ventes en ligne atteignant 1,2 milliards de dollars (wikipedia)

In 2013, about 141 million American consumers spent over 57 billion dollars during Black Friday, with web sales reaching 1.2 billion dollars (wikipedia).

vendredi-noir

“Black Friday” en France: “Vendredi Noir”?

On a commencé à entendre parler de “Black Friday” en France en 2015, mais le concept n’est pas traduit (on n’entend pas beaucoup – tout du moins pas encore – “vendredi noir”), et c’est encore assez rare de voir des promotions importantes ce jour-là. C’est la première année – en 2017 – que ces soldes ont atteint notre petite ville de campagne de Paimpol…

We began hearing of “Black Friday” in France in 2015, but the concept is not translated ( we don’t hear much – at least not yet – ” vendredi noir” ), and it is still pretty rare to see important discounts that day. It’s the first year – 2017 – that this sale has reached our little countryside town of Paimpol…

Le montant des remises est en général loin d’être celui pratiqué aux US !!

The amount of discounts is in general far from the one practiced in the US!

Comme les Français ne savent pas ce qu’est Thanksgiving, je doute que beaucoup d’entre eux comprennent ce que veut dire “Black Friday”…

 Since French people don’t know what Thanksgiving is, I doubt many of them understand what “Black Friday” means…

What About “Cyber Monday” in France ?

La même chose est en train de se passer pour “Cyber Monday” (solde de produits sur le web)… toutes les occasions sont bonnes pour essayer de vendre, aux US comme en France !

The same thing is happening for “Cyber Monday” (sale for online products). All opportunities are good to try to sell in the US as well as in France!

Screenshot 2014-12-01 10.11.15

Black Friday Sale French Vocabulary

  1. Les soldes = sales – masculine plural – (as discounted items) – but it’s a common mistake to think it’s feminine.
    Say : des soldes exceptionnels (not des soldes exceptionnelles).
  2. Watch out! “Un solde” also means a financial balance, and “la solde” is the payment for a soldier.
  3. Être en solde, soldé(e/s) = to be on sale
  4. Une promotion = a sale for a special event (like Black Friday)
  5. Une remise = a discount
  6. Un rabais = a discount
  7. Ni repris, ni échangé = no return, no exchange (= all sales are final)
  8. Faire une bonne affaire = to get a bargain
  9. Faire les soldes = to shop the season’s sales

You may also like my article about “Thanksgiving in France“.

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